Zetland Cycles is just me, Will Jones.
This is my passion project, my hobby, my escape, and quite often my headache too. Nine to five I'm a reviews writer for Cyclingnews, but after hours I like to make my own frames or just tinker with old bikes to make them anew. I used to be an industrial geologist for a decade before jacking it all in to persue a career in bikes full time, which was a scary undertaking.
It's less a business and more my personal antidite to the often serious world of cycling; an antidote I'd like to share with you.